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QLLM416 IP and Business Advanced Topics (Sem 2)

Module description

“Intangibles” now make up about 80% of the value of many businesses. For small and medium sized businesses that percentage may be higher. These “intangibles” include goodwill, customer connections and the like, but mainly they consist of intellectual property rights – a portfolio of trade marks or patents, the copyright in a suite of computer programs, a catalogue of musical recordings. These are all business “assets” and how they are created, acquired, improved and used is the focus of this module.

The module is very practically focussed, examining how technology based and creative businesses and other organisations such as universities and research centres “commercialise” or “monetise” these valuable assets by licensing or franchising their IP or by engaging in other strategic commercial arrangements. It includes an examination of how businesses are bought and sold for their IP.

This half module builds on the foundations in this subject established and developed in the half module Intellectual Property in Business. It introduces a series of advanced subjects broadly-themed on technology transfer. These will include: the role of IP in corporate transactions (M & A); Research and Development and related Collaborative transactions; the role of IP in secured lending transactions. It also introduces students to issues met in specific areas of business including: the music industry; the retail trade; the ICT sector and cultural enterprises.

Given the requirement that students are only able to understand advanced aspects of technology transfer if they have previous experience or have studied IP in Business, this half module will be limited to students fulfilling either of those conditions.

Prerequisites

Applicable Groupings

Mode of Assessment

7,500 word course essay

Credits

22.5 Credits

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